
Revista Conceito por Andrea Velame
http://andreavelame.com.br/conceitoav/004/
Página 144
Por Nyala Caradoso
Edição de Moda Almir jr. & Marcelo Gomes
Fotografia Michel Rey

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Bradley Quinn é escritor e jornalista, com publicações internacionais. É autor de Chinese Style, Scandinavian Style, and Mid-century Modern, publicado por Conran Octopus. Seu livro Techno Fashion and The Fashion of Architecture foi publicado pela Berg. Bradley também escreveu Textile Designers at the Cutting Edge, lançado pela Laurence King Publishers em 2009 e co-escreveu livros como UltraMaterials, Body Architecture, Contemporary Textiles, Interfaces e Hussein Chalayan. Bradley vive em Londres.
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English Version:
Posted on 12/02/2009 by Bradley Quinn
I started my day by catching up with one of my favourite Brazilian ladies: Márcia Ganem is in London to exhibit at the Pure London trade fair at Olympia. Her work really stands out among the other sustainable fashions exhibited there. Where as most environmentally-design is crafted from sustainable hemp-heavy weaves or recycled materials, Márcia's designs are delicate and elegant. Here's what she said about her work when I interviewed her for 'Textile Designers at the Cutting Edge':
Ganem’s designs could be mistaken for pure luxury, but every aspect of her production is rooted in regenerating artisan cooperatives and traditional handcraft associations. Taking the artisans time-honoured techniques as her starting point, Ganem often introduces them to new types of materials and finds contemporary expressions for their traditional crafts. Almost every collection explores a new technique, which, in turn, creates opportunities and sustainable ventures for the communities. ‘My Dândi collection, from autumn/winter 2006, used techniques such as macramé, Nhaduti, bobbin lace and knotted-weft. The textiles were produced in partnership with artisan communities such as the group of embroiderers known as 25 de Junho, and a group of women from Saubara who formed a 120-member association of lace-makers. For the Dândi collection, they combined traditional bobbin lace techniques with Polyamide fibres. I believe that working with the textile traditions from the Northeast in this way maintains a link between modern innovation and Brazilian cultural identity, and, at the same time, it sustains marginalised communities.’
Bradley Quinn is an author and journalist who contributes to publications worldwide. Bradley is the author of Chinese Style, Scandinavian Style, and Mid-century Modern, published by Conran Octopus, and his books Techno Fashion and The Fashion of Architecture were released by Berg. Bradley has also written Textile Designers at the Cutting Edge, released by Laurence King Publishers in early 2009 and co-authored books such as UltraMaterials, Body Architecture, Contemporary Textiles, Interfaces and Hussein Chalayan. Bradley lives in London.
http://www.laurenceking.com/community-blog.htm?id=72
